Maximizing Revenue Across Roadside Billboards.

Roadside digital billboards are the commercial workhorses of Out-of-Home media. Datra Platform guarantees verifiable proof of play, dynamic night-time lux control to meet municipal regulations, and instant remote recovery.

Schedule DOOH Demo → All Sectors

roadside.datraplatform.com/m25-tower

HIGHWAY TOWER M25 • LED SPECTACULAR 99.99% DELIVERED

• Cabinet Type: NovaStar A10s Plus

• Daylight Sensor: 2,400 Lux Output

• Night Cap Rule: 300 NIT (Scheduled 20:00)

• Camera Verification: Live Stream Active

• Current Advertiser: Automotive Campaign 04

Contract Delivery

100%

Inspect Roadside Specs

1. Municipal Light Compliance

Prevent council fines with automated sunset-to-sunrise NIT output capping, calibrated to local road safety rules.

Automated Dimming

2. Optical Frame Confirmation

Pair framebuffer logging with external optical cameras to verify exact ad playback in real highway lighting conditions.

Dual-Layer Proof

3. Remote Power Cycling

Hard reboot hung media players and reset NovaStar or Colorlight receiving cards remotely via smart PDU commands.

PDU Power Control

Roadside Operations

Eliminate Dark Billboards & Ad Rebates.

Talk to an SK Square Group outdoor media architect.

Schedule Billboard Walkthrough →