Platform Architecture Unified Hardware & CMS Intelligence Layer

The Operating System For Mission-Critical Displays.

Datra Platform sits as an intelligent orchestration layer above your hardware and CMS software. Gain complete control over device power states, hardware telemetry, video processing, and field dispatches from a single pane of glass.

dashboard.datraplatform.com/device-telemetry
DISP-GATE-04 • Samsung QM85 LIVE TELEMETRY
• Transport: WSS Outbound TLS 1.3
• SoC Resolution: 3840 x 2160 @ 60Hz
• RS232 Bus: Online (Baud 9600 8N1)
• Ambient Light Sensor: 640 Lux
• Auto-Brightness Target: 78% (Active)
• Next Proof-of-Play Hash: 00:01:24
Core SoC Temp
33.4 °C Nominal
30-Day Uptime
99.99%
Execute Remote Action
Pillar Architecture

Four Core Engines In One Harmonized Platform.

Built from the ground up for resilience, scalability, and multi-tenant security across diverse display estates.

1. Datra Ingestion Engine
High-throughput microservices ingest telemetry, frame samples, thermals, and network metrics with sub-second event processing.
Real-Time Event Stream
2. Datra Command & RS232 Bus
Send targeted hardware instructions to commercial displays and LED processors. Manage power, volume, input switches, and brightness curves.
Universal Hardware Bus
3. Datra Verify Audit Engine
Cryptographically timestamped proof-of-play logging. Generate automated, audit-ready compliance certificates for brand advertisers.
Proof of Play Certification
Field Integration

DatraField • Field Operations Connected In Real Time.

Bridging the gap between control room dispatchers and mobile on-site engineers. Work orders, digital safety RAMS checklists, and inventory tracking synced instantly.

Automated Job Dispatch
When an unrecoverable hardware fault occurs, Datra automatically opens an incident and routes a work order to the closest certified technician.
Digital RAMS & Safety Permits
Enforce site safety compliance with mandatory digital signatures and height-permit checklists before work commences on high-voltage displays.
Spare Parts & Barcode Ledger
Scan replacement power supplies, sending cards, or patch cables to log part serials and instantly update regional warehouse inventory.
Get Started

Integrate Datra On Your Fleet Without Downtime.

Our engineering team supports seamless overlay deployments across Samsung, LG, Windows, Linux, and Android networks.

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