See. Control. Solve.

See Every Screen.
Control Every Player.
Fix Every Issue.

Datra gives digital signage owners and technical teams one platform to monitor, manage, troubleshoot, and maintain their entire screen network — without the site visits.

SeeControlSolve
Built for:
Digital Signage
DOOH
Retail
Transport
Corporate Networks
console.datraplatform.com/dashboard
10,482 Online 3 Anomalies 99.9% SLA
Global Estate Grid
42
Heathrow Terminal 5
18
St Pancras Concourse
84
Piccadilly LED Billboard
12
Manchester Interchange
Fleet Health: Nominal
Active Endpoints10,482
Mean Thermal22.4 °C
RS232 Bus SyncActive (TLS 1.3)
The Problem

Your screens are everywhere.
Your operations shouldn't be.

Running a large signage network usually means juggling separate CMS platforms, remote-access tools, monitoring dashboards, log files, and on-site technicians just to answer one question: is everything working?

Datra brings it all into one place —
Know which screens are online
See what's actually playing
Catch issues before customers do
Diagnose devices remotely
Cut unnecessary site visits
Keep the network running
Suite Ecosystem

Our Other
Products

Expand your digital signage operation with purpose-built solutions for dynamic content distribution, enterprise network control, and dedicated NOC incident management.

Playout & Scheduling
campaign_schedule_q3.pop
Ad_Master_4K.mp4
POP VERIFIED • 100% SLA Dynamic Loop Active
Content Distribution

Datra CMS

Manage content, scheduling, proof of play, and reporting across every screen. Distribute high-definition media, configure dynamic playlists, and verify exact playout compliance.

  • Content management & media library
  • Intelligent multi-zone scheduling & dayparting
  • Proof of play auditing & compliance reporting
Network Infrastructure
orbit://topology/network-hub
Gateway ••• AP Mesh
840 MBPS • 4G/5G FAILOVER READY
Network Operations

Orbit Platform

Manage the network, routers, access points (APs), PoE switches, and edge connectivity. Maintain robust network uptime, cellular failover, and bandwidth allocation across all signage sites.

  • Manage routers, APs, switches & gateways
  • Bandwidth throttling & cellular failover
  • Live network topology & latency tracking
Service Desk & ITSM
orbit-desk://ticket/INC-4819
Screen Signal Loss P1 High
RESOLVED • TTR 4M 12S
Incident Management

Orbit Desk

Signage-specialized ticketing tool to manage incidents, hardware faults, CMS sync problems, change requests, and field engineer assignments with automated SLA tracking.

  • Manage incidents, faults, CMS & problems
  • Automated alert-to-ticket conversion
  • Request workflows & field RMA dispatch
Two Clear Audiences

Tailored Operations for
Asset Owners & Technical Teams

Whether you own the screen network or keep it running 24/7, Datra gives each team the exact tools, views, and controls they need.

Executive & Network Ownership

For Asset Owners: Know the Health of Your Digital Signage Network

Your screens are business assets. Don't wait for someone to report that they're offline. Get a complete view of your signage infrastructure with centralized monitoring, asset visibility, and operational insights.

Less guesswork. More visibility. Better control.
Executive Visibility Matrix ● Online
Managed Screens 10,480 Active
Network Uptime SLA 99.98%
Unscheduled Downtime 0 Incidents
Hardware Estate Value 100% Protected
Visibility

Real-Time Asset Visibility

Monitor screens, media players, and connected devices from one dashboard across all locations and suppliers.

Connectivity

Online / Offline Monitoring

Instantly identify connected, disconnected, degraded, and inactive players with live heartbeat telemetry.

Organization

Location-Based Management

Organize assets by city, site, branch, zone, terminal, or customer for effortless estate oversight.

Diagnostics

Hardware Monitoring

Track RAM, storage, CPU, temperature, network status, BIOS, and device information continuously.

Analytics

Performance Insights

Understand uptime, downtime trends, SLA adherence, and operational history across your entire estate.

Alerting

Proactive Alerts

Catch issues and anomalies before customers, visitors, or on-site staff even notice or report them.

NOC & Field Operations

For Technical Operators: Troubleshoot and Maintain Screens — Remotely

A dedicated toolkit for operations and technical teams who need to diagnose, maintain, and resolve player issues without travelling to site.

Detect It. Diagnose It. Resolve It — Remotely.
Remote NOC Command Center ● Active
Remote Protocol TLS 1.3 / WebSocket
Live Frame Verification 60 FPS Playout
Truck Rolls Avoided 84% Reduced
Mean Resolution Time < 2 Hours
Telemetry

Remote Monitoring

Check player health, hardware utilization, background processes, and network latency in real time.

Screen Grab

Live Screenshots

View what is currently rendering on screen without dispatching physical inspection staff.

Physical Audit

Camera Verification

Confirm the physical display environment and screen illumination where ambient cameras are installed.

Deep Triage

Remote Diagnostics

Investigate player status, HDMI/EDID handshakes, connected peripherals, and OS behavior remotely.

Log Viewer

Logs & System Details

Access application logs, crash reports, and system diagnostics to identify root causes faster.

Remediation

Remote Commands

Restart signage software, reboot media players, flush caches, or execute maintenance scripts remotely.

Watchdog

Service Monitoring

Track critical digital signage software, media services, and Daemons with auto-recovery triggers.

Bulk Jobs

Task Automation

Trigger scheduled maintenance jobs, OS patches, and fleet-wide configurations across single or grouped devices.

How Datra Works

One platform. One agent.
Complete control.

Datra connects your signage devices to a central web platform through the lightweight Datra Agent, installed on each player.

Install the Agent
A lightweight install on your signage PC or media player. Runs quietly in the background, securely connecting the device to Datra. (Windows • Linux • other supported environments)
Connect Your Devices
Each device becomes a managed unit, reporting system info, resource usage, network status, temperature, service health, and diagnostics back to the platform.
Monitor From Web
See your whole network organized by Locations → Groups → Devices → Individual Player, with clear Online and Offline status at every level.
Detect Issues Early
Continuous monitoring flags problems as they emerge — offline players, stalled services, high temperatures, network drops, hardware faults, content issues — before they become complaints.
Troubleshoot Remotely
Investigate directly from the platform: screenshots, camera verification, logs, remote terminal, commands and jobs, service actions, remote control. No switching tools mid-incident.
Resolve & Verify
Take the action, confirm the fix, and let the Agent report the updated status back — closing the loop without a site visit.
From device to dashboard — Datra keeps your signage operation connected, visible, and under control.
Features & Capabilities

Enterprise capabilities.
Simple operations.

Everything your NOC, operations teams, and asset owners need to maintain complete estate visibility, proactive health monitoring, and immediate remote action.

Central Web PlatformEndpoint Agent24/7 TelemetryAlert AutomationRemote Fix
Centralized Web Platform
Unified multi-tenant cloud console. Organize your network by location, city, site, branch, zone, or customer with robust role-based access control.
Estate Cloud Control
24/7 Live Monitoring & Telemetry
Continuous heartbeat monitoring tracking player CPU, RAM, thermal sensors, storage, network latency, and connected display signals in real time.
24/7 Telemetry
Remote Troubleshooting
Diagnose players, apps, and display hardware without travel: on-demand screenshots, camera audits, system log viewer, and browser SSH terminal.
Zero On-Site Visits
Remote Control & RS232
Restart signage software, reboot media players, flush caches, and execute 82 native RS232 serial commands directly on commercial display panels.
Native RS232 Hardware Control
Alert Automation & Triage
Automated anomaly detection, threshold trigger rules, intelligent noise suppression, webhook/SMS/email alerts, and auto-generated tickets.
Instant Escalation
Lightweight Agent & SLA
Secure endpoint service with outbound-only TLS 1.3 telemetry, auto-remediation daemons, 99.99% SLA commitment, and 24/7 technical NOC support.
Turnkey SLA & NOC
Sectors

Engineered for networks where
downtime is not an option.

Mission-critical signage networks where downtime directly impacts operations, safety, and commercial revenue.

Rail & Transit
Platform displays, concourses, and station media where passenger information and safety depend on continuous uptime.
Airports & Aviation
FIDS flight information displays, terminal wayfinding, and gate concession media operating with zero-fail redundancy.
DOOH & Roadside
Large-format networks where uptime and proof-of-play matter to advertisers and commercial contracts.
Retail & QSR
In-store, promotional, and dynamic menu screens delivering real-time point-of-sale customer communications.
Corporate & Workplace
Office, reception, town hall video walls, and meeting-space displays driving workplace synchronisation and internal branding.
Healthcare & Clinical
Wayfinding, waiting areas, and patient communications where clear, timely information is essential.
Stadiums & Venues
Concourse ribbon boards, high-impact video walls, and luxury suite screens with instant match-day sponsor takeovers.
Banking & Finance
Real-time exchange rate boards, queue management, and regulatory disclosures across highly distributed branch networks.
Higher Education
Campus-wide emergency alerts, lecture hall directories, interactive wayfinding, and student union media feeds.
Built By Operators, For Operators

The Operational Advantage

Compare traditional fragmented operations with unified Datra intelligence.

Without Datra
Fragmented • Reactive • High Callouts
CMS Blindspot Remote Desktop / VPN Local Log Hunting Engineer Callout Costly Site Visit
  • ×
    Fragmented Toolchain: Juggling separate CMS web portals, third-party remote desktop apps, VPN tunnels, and unlinked spreadsheets.
  • ×
    Silent Screen Failures: Black screens, loose HDMI feeds, and frozen player loops go undetected until visitors or advertisers complain.
  • ×
    Unnecessary Truck Rolls: Costly field engineers dispatched (~₹18,000 avg.) just to reboot media players or cycle screen power.
  • ×
    Contested SLA Penalties: Absence of verifiable playback records leaves contracts vulnerable to advertiser clawbacks and disputes.
  • ×
    Prolonged MTTR (4–24h+): Slow multi-vendor handoffs leave screens dark and damage tenant and audience confidence.
With Datra
Unified • Proactive • Remote First
See (Telemetry) Control (RS232/SSH) Solve (Remote Fix) Verify (Screenshot) Report (Audit)
  • Single Pane of Glass: Real-time estate monitoring across every player, operating system, and display hardware vendor in one view.
  • Early Anomaly Detection: Proactive alerts on elevated thermals, memory spikes, playback freezes, and offline endpoints before outages occur.
  • Deep Remote Remediation: 82 RS232 display commands, in-browser SSH terminal (zero VPNs), and auto-watchdog daemon restarts.
  • Audit-Ready Proof of Play: Automated on-demand screenshots and immutable uptime records to protect advertiser revenue and SLA terms.
  • Rapid MTTR (< 2 hrs): Eliminate up to 84% of truck rolls and resolve incidents remotely in under 2 hours without leaving your desk.
Reduce Site Visits
Solve more issues remotely without dispatching engineers or scheduling costly truck rolls.
Respond Faster
Give technicians what they need, instantly — logs, screenshots, terminal, and device control.
Improve Visibility
Know your estate's health at a glance with complete, real-time status across every endpoint.
Reduce Downtime
Catch and resolve issues before they add up and impact audience experience or SLAs.
Protect Revenue
Keep screens on and content running, protecting advertiser impressions and contract integrity.
Works With Your Existing Setup

Keep your CMS. Add operational intelligence.

Datra doesn't replace your content management system — it sits alongside it as an operations and monitoring layer.

CMS
Content Management Systems

Operate seamlessly alongside your production signage player stack:

Broadsign Scala Dise NowSignage + more
OEM
Universal Hardware

Compatible with commercial displays and LED wall controllers:

Samsung LG Philips Sharp / NEC Panasonic LED Controllers
OS
Operating Systems

Lightweight agents engineered for all major player environments:

Windows Linux Android Chrome OS
Interactive Estate Overview

Your entire estate. One view.

See network health, screen status, alerts, and device information from one centralized dashboard.

128
Total Units
112
Connected
16
Disconnected
8
Offline (7 Days)
D
Datra Operations Console
87.5% Online TLS 1.3 Active
Total Units 128
Connected 112
Disconnected 16
Offline (7 Days) 8
Device Health 87% Nominal
Online: 112 Offline: 16 Maint: 4
Active Locations Global Estate
Online Trend (7D) +4.2%
Recent Alerts Live feed
Unit 104 • Offline 2h ago
Unit 073 • High Temp 4h ago
Unit 058 • Reconnected 6h ago
ROI & Cost Reduction

Reduce operational costs.

Datra helps signage networks significantly minimize avoidable operating expenditure.

Operational Impact

Datra helps cut down on:

  • Site Visits: Resolve more remotely without dispatching engineers.
  • Downtime: Catch issues earlier before screens go dark.
  • Troubleshooting Time: One place for everything technicians need.
  • SLA Disputes: Operational records and playback evidence on hand.
Select Plan Tier:
Network Size (Screens) 5 Screens
Estimated Platform Investment
₹2,875/ mo
₹34,500 / year billed annually
Illustrative Operational Savings
₹1,73,000 / year
Estimated Net Benefit: +₹1,38,500 / year
*Calculation Method: Estimated platform investment at ₹575/screen/mo (₹6,900/screen/yr). Operational savings estimated from avoided on-site technician callouts (~1.8 truck rolls/screen/year @ ₹18,000 avg.) and automated proof-of-play SLA dispute recovery (₹2,200/screen/year).
Book a Free Demo →
Packages

Packages that scale
with your estate.

Transparent per-screen subscriptions with zero hardware lock-in.

Essential
₹575 / screen / mo
For smaller networks and pilot deployments needing dependable monitoring.
  • Estate monitoring & map view
  • Remote screenshots on-demand
  • Basic remote controls & reboot
  • Automated fault alerts
  • 30-day telemetry history
Start a Trial
Most Popular
Enterprise Fleet
₹1,025 / screen / mo
For professional signage and DOOH operations needing deep remote control.
  • Advanced remote controls & 82 RS232 cmds
  • Browser SSH remote terminal (no VPN)
  • Deep diagnostic & service monitoring
  • Multi-tenant management & RBAC
  • Historical audit logs & SLA reports
Book a Demo
Enterprise / Custom
Custom volume tier
For large estates and airport groups needing dedicated cloud infrastructure.
  • Dedicated cloud infrastructure
  • Custom integrations & REST APIs
  • 24/7/365 dedicated SLA support
  • Hardware & sensor customization
  • Tailored NOC onboarding
Talk to Our Team
Get Started Today

Ready to take control of
your signage network?

Book a 30-minute demo and see how Datra helps your team monitor, troubleshoot, and manage digital signage remotely.